MADE IN ITALY DAY | The Italian Flair. Is there an Italian Way to Innovation?

From fashion to cars, from food to design, Italians have developed an original approach to the world of business. What is the impact of culture and visual imagination on the creation of the most memorable products “Made in Italy”? In this presentation, cultural historian, associate professor of Italian Studies (Villanova University, Pennsylvania) and host of the YouTube channel and podcast  Italian InnovatorsLuca Cottini explores the distinctive features of the Italian model of innovation, examining the relationship between entrepreneurship and storytelling, cultural heritage and resourcefulness, in conversation with Mauro Aprile Zanetti, chief business evangelist of the Italian-American scale-up, Cloud4Wi, and philanthropy strategist of the patron Maria Manetti Shrem.

Free Admission | Registration required

Event organized by the Italian Cultural Institute San Francisco, in collaboration with the Consulate General of Italy and the Italian Innovation Hub of San Francisco.

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